Influencers come to me because they want to help more people. They have a genuine desire to connect with their audience, build an engaged community, and create a massive impact in the world.
There are a million and one strategies out there and I help my clients focus on the ones that spark growth and momentum quickly, so that they can do what they do best: provide value to their community through content, partnerships and digital offers.
My name is Gwen Lane.
Even though I have 15+ years of experience in digital marketing in the entertainment and e-commerce industries, I’ve always been an entrepreneur. I started my first business in elementary school selling Airheads on a school bus. The student store was selling them for fifty cents each and I found a way to sell it for a quarter (buying in bulk at Costco).
In college, I discovered the beautiful world of online selling and started with Pokemon cards on eBay. I had a holographic Charizard (the highest evolution of Charmander) that sold for over $200. This was my first taste of the e-commerce.
Pokemon evolved into Prada, Gucci and Louis Vuitton when I discovered that new and used designer clothing, shoes and accessories provided a higher margin. I invested $300 and turned that into $200,000 in sales in two years, selling designer goods on the side while at my day job in marketing and advertising.
What changed everything was when I started my travel and lifestyle blog, The LA Girl in 2015. Starting my personal brand and sharing my stories grew my audience quickly and I was able to generate revenue through sponsorships with brands like Disney, Facebook, Google, Target, Starbucks, Nordstrom, L.L. Bean, General Mills and more.
In just over two years, I was making more with my business than at my job as a Marketing Director. This was when the influencer marketing boom happened and other content creators, bloggers and influencers kept asking me the same questions: How are you getting these brand sponsorships? How much do you charge? How does it all work?
One of my many side gigs included teaching at technical colleges and computer learning centers, so I was always passionate about teaching and coaching. At my last day job, I was working for a company that did a lot of partnerships with YouTube which led to me being an instructor at YouTube’s Business Building Workshops where I helped creators with the growth and revenue strategies.
This led me to start coaching influencers and content creators in 2018. It was important for me to help those who wanted to help people and create positive change, not those who wanted to be famous and just make a quick buck.
I created digital courses and programs on audience growth, branding, blogging, social media marketing and of course, how to secure brand sponsorships. I’ve also helped entrepreneurs with growth and revenue strategy through coaching and consulting.
So far, I’ve helped nearly 5,000 people grow their influence and revenue while making an impact on their community and their clients.
I believe that influence equals impact. When we build communities, we’re able to create positive change on the people that we reach. We’re able to inspire, motivate, connect and support those we want to help.
Ready to grow your influence and revenue? I can help!